What is Content Marketing, and why it is so important? Content Marketing has always been related with valuable content, which can attract, engage, and acquire target audience. In today’s world, most of the companies thrive on content marketing to drive business towards them. It helps to create buzz among customers about your brand along with brand trust. If done right, such is the power of content marketing, that it can not only draw customers to your business, but also convince them about your product/service before they even contact you.